Brands don't grow.They scale exponentially.
We build growth systems that compound — from digital products and automation to influencer ecosystems and performance marketing.
Case Studies
Beauty Brand Awareness & Engagement Initiative
This case study presents a high-impact influencer marketing campaign executed for a leading Indian beauty brand, designed to maximize brand visibility, audience engagement, and consumer trust at a national scale. The campaign activated a network of 8,000 creators across major digital platforms, primarily Instagram and YouTube, generating significant traction across all key performance indicators.
UNLOCKING SCALE IN FMCG INFLUENCER MARKETING
In an increasingly fragmented media landscape, a leading FMCG brand partnered with Urbansky Media to orchestrate a large-scale, multi-influencer campaign designed to drive brand awareness, engagement, and consumer acquisition across India's digital ecosystem.
Health & Wellness Market Penetration Campaign
In response to India’s rapidly growing health and wellness sector, this campaign orchestrated a large-scale influencer marketing initiative designed to establish deep market penetration and consumer affinity.
AI-First Digital Transformation for Indian SMEs
This case study documents the design and execution of an AI-first digital transformation initiative aimed at solving a structural problem faced by Indian small and medium-sized enterprises (SMEs). Despite contributing over 30 percent of India’s GDP, most SMEs operate with outdated digital infrastructure, fragmented marketing tools, and manual operational processes. The objective of this initiative was not to deliver short-term marketing results, but to architect a scalable, repeatable, and automation-driven growth engine that could support long-term business expansion without proportional increases in headcount. The company positioned itself not as a conventional marketing agency, but as a strategic technology partner responsible for integrating marketing, operations, data, and artificial intelligence into a unified system.
The Resilience of Global Advertising: Outpacing the Economy
This case study examines a counterintuitive yet structurally important phenomenon within the global economy: the sustained growth of advertising expenditure during periods of macroeconomic uncertainty. Traditionally viewed as a discretionary, cyclical expense, advertising has evolved into a core strategic function that businesses are increasingly unwilling to cut, even during inflationary pressure, geopolitical instability, and slowing GDP growth. In 2025, global advertising spend reached an estimated $979 billion, a figure that not only reflects resilience but also indicates a fundamental shift in how marketing is positioned within corporate decision-making. Advertising is no longer merely a demand-generation activity; it has become an operating system for growth, data acquisition, and competitive positioning.
Scaling a D2C Lifestyle Brand: From ₹50 Lakh to ₹5 Crore
This case study outlines the transformation of a direct-to-consumer lifestyle brand that had reached a revenue plateau at ₹50 lakh annually. Despite strong product-market fit, the brand struggled with inefficient customer acquisition, weak retention, and overdependence on a narrow set of marketing channels. Urbansky Media was engaged to redesign the growth engine from the ground up, shifting the organization from intuition-led marketing to a data-driven, full-funnel performance model. The objective was not merely to increase revenue, but to build sustainable, profitable scale supported by operational resilience and customer intelligence.
The Multi-Platform Imperative
This case study explores the structural fragmentation of audience attention across streaming platforms, social media networks, and creator ecosystems, and why single-platform media strategies are no longer viable in modern advertising. Over the past decade, advertisers relied on concentration—allocating the majority of budgets to a small number of dominant platforms. However, consumer behavior has fundamentally shifted. Today’s audiences move fluidly between paid streaming services, free ad-supported platforms, short-form video apps, gaming environments, and creator-led communities. The average consumer actively engages with nine different streaming services, alongside multiple social and content platforms, making reach through a single channel mathematically impossible.
Scaling a Gaming Livestream Platform: $11K to $4M in 6 Months
This case study details the rapid scaling of an India-focused gaming livestream platform that was acquired as dormant infrastructure for $11,000 and transformed into a business valued at $4 million within six months. Unlike global streaming platforms that attempt to serve multiple regions and content categories, this initiative adopted a deliberate vertical-first strategy centered exclusively on Indian gaming audiences and creators. The objective was to leverage localized infrastructure, creator economics, and community-driven distribution to outperform global incumbents that lacked India-specific optimization.